Viral campaign by Sweedish newpaper Dagens Industri. With the
entire advertising industry caught up in where social media is heading,
it's probably pretty tough going for newspapers to continue getting the
ad revenue they've always had, so they enlisted Storakers McCann to
create a viral campaign designed to poke fun at the social media hype
and get the industry to have a laugh while reminding them that they
still sell newspaper ads!