Tuesday, February 28, 2012
Sunday, February 26, 2012
While we can’t speak for everybody, we were generally underwhelmed by the assemblage of usually impressive commercials to air during Super Bowl XLVI. Unquestionably, game day saw an onslaught of auto spots, and while we’re not here to argue the cool factor of Clint Eastwood selling us a Chrysler or Matthew Broderick dishing out another Ferris Bueller movie, what works for the slick, more agency-driven sites doesn’t always work for Motionographer. That said, we saw one spot(s) that we felt deserved a little love.
In an epic reunion of classic cartoon characters from years gone by, MetLife’s Everyone, created by Psyop and agency CP+B, hold an all-star family reunion of old-school toons. Not since Roger Rabbit have animation fans seen so many of their childhood pals together in one super-nostalgic, simply awesome homecoming. The piece trots back in time to the days of Peanuts, Warner Brothers, Filmation and Hanna-Barbera but stops short of bridging the generational gap with the Nickelodeon, WB, and the Disney Channel era of TV toons. After all, who better than He-Man — 80s hand-drawn muscleman and defender of Eternia — to ensure the financial security of every family, everywhere? And, if you’re inspired to geek out even more, then check out the mini-spots below and watch Voltron do The Robot, Snagglepuss throw a tantrum, directors search for Waldo or Yosemite Sam have a celebrity-style meltdown.
Voltron Doing The Robot Between Takes of MetLife’s “Everyone”
Snagglepuss Won’t Be Ignored — Behind-The-Scenes of MetLife’s “Everyone”
Director Searching For Waldo on the Set of MetLife’s “Everyone”
Yosemite Sam Melts Down on the Set of MetLife’s “Everyone”
Friday, February 24, 2012
French-born, Bristol UK-based artist Joanie Lermercier is one of the names most associated with projection mapping. But in a new video, the artist – who goes by the name ANTIVJ, which doubles as his audiovisual label – expresses just how he conceives these tricks of perception, as plays of shadow and light.
an installation by Joanie Lemercier
a video by Jérome Monnot (cargocollective.com/jeromemonnot) and Vania Jaikin Miyazaki
Produced by Elefant Films
VISUALS: Joanie Lemercier
Additional visuals: Simon Geilfus
MUSIC: Monolake – Oomoo
PRODUCTION: Nicolas Boritch
Music used in the video report:
- Caribou – Children Play Well Together
- Nicolas Jaar – Wouh
Projects featured from 1:22 are all documented on antivj.com
Audiovisual installation by Joanie Lemercier
Painting, layer of projected light
Inspired by the icelandic volcano, which wreaked travel havoc across europe earlier this year,
Joanie Lemercier presents the latest incarnation of its audiovisual mapping project
Painted directly onto a large wall, a wireframed scenery is slowly revealed by gentle light effects.
The audience’s sense are progressively challenged as optical illusions question their perception of space.
Projection Mapping Onto Turntables from E.N.S. on Vimeo.
This is a projection mapping project we’ve been working on for about a month as of uploading.
It’s a user interface for Serato Scratch Live that is vinyl rotation-reactive, as well as sound-reactive, and makes it possible to mix using Serato without having to look at your computer screen whatsoever. We have real-time waveforms streaming across our mixers, or our vinyl platters, and we have started to incorporate video effects that are controlled by [Nintendo] Wii remotes. We are also working on controlling effects with motion capturing using a camera.
Much more to come!
The Song from the video was made by one of the creators of all the cool stuff you saw in the video: Mark Morris
Golden Tiger from le3paris on Vimeo.
We have seen a tiger on Vimeo projected and prowling around the streets of Paris.
We found out that the french creative studio Le3 has been terrorizing Paris in recent days with its latest art installation, called the “Golden Tiger.” The team is projecting recorded footages of a running tiger onto the streets of Paris from a moving vehicle. The apparent running speed of the beast is controlled by the speed of car, via sensors in its wheels.
It goes to show that street mapping have clearly moved forward.
Street Mapping in Paris
from an original idea by
with the participation of
Laurent LE GOFF
Donatien DE LAVENNE
Music by THE AGENCY ‘Watching Us’
(F. Blet / R. Trotel / Y. Mayoux)
Published by Industry of Cool
From the album ‘SOMNOGRAPHE’ © 2011