Thursday, September 30, 2010

WWF – What it feels like to get shot

WWF – What it feels like to get shot: from Polkadot

This stunt from WWF in Moscow showed people how it feels to be one of the thousands of animals killed by shotguns every year in Russia. The t-shirts had augemented reality codes that triggered a shooting animation when exhibited in front of special mirrors in the stores or in front of the webcam at home. | via

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