Recently, the popular American retailer THE GAP 'rebranded' with a sweet new Helvetica logo [link]. Basically just opened up photo shop, made a lil box, used the 'fade' tool, then wrote 'Gap' in Helvetica font. Pretty chill with me. Nothing wrong with Helvetty.
Then a bunch of ppl on the internet made fun of them because it was such a 'lame' logo. Anyways, it seems like The GAP reverted to their old logo just because their new logo was a trending topic on twitter. Do u think the GAP was 'cyberbullied' into changing their logo? Should they have believed in their identity?
STATEMENT FROM MARKA HANSEN PRESIDENT OF GAP BRAND NORTH AMERICA
“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.
“Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.
“At Gap brand, our customers have always come first. We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.
Kinda unchill. Seems like they shoulda made a logo that they believed in, and stuck with it. Wish they understood that when it came to branding/user-experience, the customer isn't always right. It is the brand's responsibility to curate a modern experience for their customers.
Maybe they are just trying to 'milk the meme' or something to get more 'advertising on blogs.'
Do yall think that the Gap is 'mad lame'?
Here is the rest of the press release where they 'totally puss out' and say 'we should have consulted yall with some sort of facebook voting system or something. Sorrie, but glad yall <3 our old logo.'
“In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we’ll turn our blue box red for our seasonal campaign.
“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.
“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way. “
Do brands take 'random ppl on the internet too seriously'?
Was the Gap Helvetica logo really 'a failure' or is it just as forgettable as the old/new Gap logo?
Should brands ever re-brand?
Should all brands consult with relevant bloggers/super users before morphing their identity so that there isn't an 'internet uproar' abt their new logo?
Is The Gap logo the ultimate 'logo failure meme'?
Should the Harvard School of Biz write a Biz Case abt the Gap logo, and how this whole fiasco has no impact on sales?
R u gonna miss the 'new, old' The Gap logo?