Friday, September 2, 2011

Ken Block's Gymkhana Four: The Hollywood Megamercial

Ken Block's Gymkhana Four: The Hollywood Megamercial:re-blog from CRBlog

Posted on YouTube on Tuesday, DC Shoes' latest short film showcasing their sponsored Gymkhana driver Ken Block has already clocked up over 3.5 million viewings. We thought we'd flag it up as there's some rather nice action-film-referencing typography in it – not to mention robotic sharks, deranged zombies, pyrotechnics, massive stunts and some pretty impressive driving skills...

For those of you that don't know what Gymkhana is (we didn't until an hour ago), it's a motorsport where competitors vie for the fastest time around a usually complex course – but also perform different driving techniques from spins, figure 8s and, where possible or necessary, drifting. Nothing will explain it better than this nine minute film - shot by director Ben Conrad (who created the opening title sequences for Zombieland / 30 Seconds or Less) of motion design, TV and branding agency, Logan in Los Angeles.

At nine minutes, the film is probably a little longer than it needs to be, but as a promotional film for the motorsport Gymkhana, the skills of driver Ken Block, and a plug for DC Shoes, well, it's not bad. The film-referencing typographic work in the opening sequence was created by designer Corey Holms who now works in house at Logan. Here are a few stills showing some of the frames from the opening sequence. Can you name all the films alluded to?

There's a behind the scenes, making-of film (but of course) too. Find it here


Director Ben Conrad
Production co Logan
Executive producer Matt Marquis
Line producer Rick Brown
Concept director Ken Block
Editor Volkert Besseling
Cinematography Stephen Blackman
Creative director Nate Morley
Creative consultant Brian Scotto
Post producer Pierre Nobile
Title design Corey Holms
Sound design Keith Ruggiero
Post supervisor Vincent Wauters
Original music by Money Mark

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