ManvsMachine: More4 Rebrand

ManvsMachine: More4 Rebrand:re-blog from Motionographer

MvsM / More4 Idents from ManvsMachine on Vimeo.

MvsM / More4 Idents – Making Of from ManvsMachine on Vimeo.

MvsM / More4 On-screen GFX from ManvsMachine on Vimeo.

ManvsMachine created this lovely rebrand for Channel 4′s More4. The logo morphs through a series of flips, folds and reveals, reflecting the range of content on the channel. It works as both a punchy onscreen element and as a series of “flippers” in real-world art installations.


Credits
Concept, design & direction:
ManvsMachine
Music:
Guy Connelly
Sound design:
Rich Martin
Installation design:
Jason Bruges Studio
Client:
Channel4 / 4Creative
Posted on Motionographer