La Poste – Digital District

La Poste – Digital District: Posted on Motionographer

A superbly executed take on the old trope of the unfolding book voyage.  Digital District, a French studio based in Paris, has taken the lighting to the next level while using engaging camera angles to highlight every detail that has been put into this spot.  The layout and animation flows smoothly around the piece with great attention to the thoughtful transitions.
Gotta say it again though, you should check out their Reel! It’s pretty fantastic.  This is definitely a studio to keep your eye on if you haven’t been already.

Artisan / UVA: Sprint “The Dream”

Artisan / UVA: Sprint “The Dream”:





Do androids dream of electric sheep? Do cell phones dream of interactive on-screen cinema experiences? Artisan (part of UVA) used their in-house content mapping framework, d3, to create a stunning cell phone warning. The making-of that shows off the practical effects they filmed is particularly impressive.
Hat tip to creativeapplications.net.


Team Sprint – Campaign Credits:

Client/Ad or Campaign: Sprint’s “Dream” Cinema PSA for NCM Theaters

Agency: Team Sprint – Leo Burnett & Digitas

Chief Creative Officer: Susan Credle

Creative Directors: Michael Boychuk, Kevin Drew Davis, Mark Moll

EVP, Executive Director of Production: Chris Rossiter

Producer: Bryan Litman, Amanda Riley

Account Team: Vanessa Mackey, Julie Holton and Melissa Wolf

Production Company: Artisan

Director: Artisan and Chris Turner

VFX/SPX: Artisan

Editorial: Trim Edit

Editor: Paul Hardcastle

Director of Photography: James Medcraft

Sound Design: Scanner
Posted on Motionographer

Punga: Nokia “Traffic”

Punga: Nokia “Traffic”:



Nice mix of dimensionality and bold colors in this Nokia spot by Punga. Check out their previous Nokia spots as well: Smart Data, Ovi Maps, Maps 3D, and Ovi Suit.

Nokia “Traffic”
Director: Facu Labo

Executive Producer: Patricio Verdi

Line Producer: Eva Amuchastegui

Art Direction: Rodier Kidmann, Juan Casal

2D/3D Animation & Compositing: Cesar Pelizer, Juan Casal, Facu Labo
Modeling: Franco Vecchi, Guido Lambertini, Ago Carrera
Music / Mix: Daniele Carmosino
SFX: Alex Sidiropoulos
Posted on Motionographer

Volvo “Sloths” super CUTE!

Volvo “Sloths”:

PUNGA for Volvo: Sloths (via Cartoon Brew). Update: More info on this great little spot from director/animator Gabriel Fermanelli.

TNT Belgium: A Dramatic Surprise on a Quiet Square

TNT Belgium: A Dramatic Surprise on a Quiet Square:



The viral marketing clip of the day features a good dose of storytelling, breaking down television tropes into interchangeable jigsaw puzzle pieces. There’s a hot chick on a bike, some slapstick, a gunfight – the only thing missing is a helicopter touching down.
With the popularity of Improv Everywhere and theatrical productions like Sleep No More, this sort of promotion fits right in with the popularity of the consumer wanting to be in the middle of something special. You’ve just got to make sure you don’t stray too far into Theme Park Stunt Spectacular territory (though, I admit I probably watched the Universal Studios Miami Vice show over thirty times as a kid).
Please send credits if you have.

Buck for Gud

Buck for Gud:

Buck delivers with a beautiful piece for the launch of Gud.
Posted on Motionographer

Back to the Start

LG: Smart Thief

LG: Smart Thief:



What looks like security cam footage of a thief caught red handed is actually a clever little piece of viral marketing for LG, flaunting their products’ key feature with an imaginative approach.

LITTLE PRINTER (so cute, I want it)

LITTLE PRINTER:re-blog from Polkadot

Riuscirete a farne a meno? Un pò stock ticker anni’30, un pò fax anni’90, Little Printer potrebbe diventare il vostro compagno sempre connesso al web, ma che stampa per voi gli updates che vi interessano, gli impegni del giorno, il sudoku per distrarvi, i messaggi dei vostri amici. Senza bisogno di un pc, lo configurate con il vostro telefono, e vi portate dietro la piccola stampa come promemoria. Gli utilizzi e le possibilità sono parecchie, i produttori stanno creando le prime partnership con i grossi nomi del web e non solo ( Google, Foursquare, Nike…). Non ci resta che aspettare il 2012…

Those Olympic posters: some alternatives

Those Olympic posters: some alternatives:re-blog from CRBlog


Earlier this month, 12 posters by leading artists for the 2012 Olympics and Paralympics were unveiled to a largely skeptical public. Given the same brief, Kingston University students have come up with their own versions

Over the current term, I have been doing some lecturing with the third year students on Kingston University's graphic design and photography courses. A couple of weeks ago, following the release of the 2012 Olympics artists posters, course director Rebecca Wright and I asked the students if they would like to respond to the same briefy given the artists. We asked them for a personal response to the idea of the London Olympics and the intersection between art and sport. Here are their responses.



Leanne Bentley and Ben West came up with this cheeky and somewhat damning response to the artists involved with the official series: DNF stands for Did Not Finish, the ultimate Olympic fail.



For her poster, Ran Park overlayed images of athletes performing various sports to create this beautiful composition




A lot of the student responses were quite critical or dubious about the supposed benefits of the Games coming to London. Here Libby Wimble compares LOCOG's ambitions to those of a Stalinist Five Year Plan: presumably she feels they have as little basis in reality as each other. The background to the poster is made up of 250,000 tiny tractors




Rosie Palmer and Helen Ferguson were also dubious, focusing on the terrorism threat




Tamara Elmallah was concerned about all the overcrowding the games will bring to the Tube, overlaying an image of spectators rendered in all the Olympic colours until it becomes a brown sludge of humanity




And Alice Tosey wants us all to 'mind the gap'




And Paul Chanthapanya points to the insidious nature of sponsorship at the Games




While Stephen Messham points out that suffering in the world will not go away just because the Games are in town




Others, though, chose a more positive view. Benji Roebuck and Clara Goodger created their poster from the word for 'hello' in the languages of competing nations, allowing the ink from one word to run into another suggesting the coming together of different nations at the Games.




Coming together is also the theme of Jo Hawkes' poster




And this cut paper piece by Fred North






Hannah Parker had a neat idea for a digital display in which segments would gradually appear over a period of time running up the opening of the Games until the image was completed






Maddy Whitty's rather beautiful image of the madding crowd of spectators was created using jelly beans




Sam Carroll plays with those famous rings




While Signe Emma created this image from tape which she then photographed




Sophie Burt reminds us of the different races taking part in the games




While Felix Heyes, Josh King, Paul Nelson and Ben West cleverly capture the excitement of the starting block




The same team (minus Paul Nelson) also came up with this wonderfully witty idea. 'Who's there? The Olympics!'


Thanks to all the students who took part. They only had just over a week to come up with these, alongside all their other work. Set alongside the efforts of our illustrious artists, I think there are some worthy contenders here.

Read our opinion piece on the official 2012 Olympics posters here

Benetton wants the world to UNHATE

Benetton wants the world to UNHATE:re-blog from CR Blog



A new campaign from Benetton recalls the brand's controversial heyday. A series of posters features world leaders with lips locked to launch the UNHATE project

Benetton, says the accompanying press material, is inviting "the leaders and citizens of the world to combat the 'culture of hatred'". The UNHATE campaign is the first initiative from a new Benetton foundation of the same name, launched by Alessandro Benetton, executive deputy chairman of the Benetton Group.



A series of posters, created by Benetton's 'research communication centre' Fabrica in cooperation with 72andSunny, features political and spiritual leaders kissing (shown above, The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo. Below, US President Barack Obama and Hugo Chavez of Venezuela)



According to Benetton "These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation."



Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu




German Chancellor Angela Merkel and French President Nicolas Sarkozy





North Korean Supreme Leader Kim Jong-Il and South Korean President Lee Myung-bak

There is also an accompanying film by director Laurent Chanez.


Plus social media activity including the Kiss Wall where users can upload images of themselves kissing.

Agency: Fabrica in cooperation with 72andSunny NL
Creative Director/Writer, 72andSunny: Carlo Cavallone
Creative Director/Designer, 72andSunny: Paulo Martins
Design Director/Partner, 72andSunny: Robert Nakata
Creative Director/ FABRICA: Erik Ravelo

Update: Following pressure from the Vatican, Benetton has reportedly withdrawn the poster featuring the Pope kissing Ahmed Mohamed el-Tayeb. Vatican spokesman Fr Federico Lombardi has been quoted in various sources criticising the company for exploiting the Pope's image.

"We must express the firmest protest for this absolutely unacceptable use of the image of the Holy Father, manipulated and exploited in a publicity campaign with commercial ends," he said. "This shows a grave lack of respect for the Pope, an offence to the feelings of believers, a clear demonstration of how publicity can violate the basic rules of respect for people by attracting attention with provocation." Benetton has apologised.

IdN Video v18n4 OPENING TITLE

IdN Video v18n4 OPENING TITLE:re-blog from Computerlove

One of the world’s most important design magazine gave us the opportunity to create the dvd opening titles for the outcoming issue "IdN Video v18n4".

We had total freedom to give birth to a video without any restrictions, experimenting with techniques that we never used before.

It was a huge effort in a short time but we had a lot of fun and we learned so much.

You can see some photos of the backstage at www.flickr.com/photos/nerdocollective/

Thanks to IdN Magazine and to all the people involved in this project.

NERDO Design Collective

IdN Video v18n4 OPENING TITLE from NERDO on Vimeo.

Nike Air MAG 2011 – Marty McFly’s Back to the Future II 2 Shoes

Nike Air MAG 2011 – Marty McFly’s Back to the Future II 2 Shoes:re-blog from Poladot


Incredibile ma vero, il sogno di chi come me è cresciuto nel mito fantascientifico di Ritorno al Futuro si sta realizzando, le mitiche Nike indossate da Marty McFly nel secondo episodio della saga stanno entrando in produzione.

Su Ebay sono presenti le prime 1.500 paia i cui proventi andranno alla fondazione Michael J. Fox per la ricerca sul morbo del parkinson, voci dicono che nel 2015 verranno commercializzate!

Ken Block's Gymkhana Four: The Hollywood Megamercial

Ken Block's Gymkhana Four: The Hollywood Megamercial:re-blog from CRBlog


Posted on YouTube on Tuesday, DC Shoes' latest short film showcasing their sponsored Gymkhana driver Ken Block has already clocked up over 3.5 million viewings. We thought we'd flag it up as there's some rather nice action-film-referencing typography in it – not to mention robotic sharks, deranged zombies, pyrotechnics, massive stunts and some pretty impressive driving skills...

For those of you that don't know what Gymkhana is (we didn't until an hour ago), it's a motorsport where competitors vie for the fastest time around a usually complex course – but also perform different driving techniques from spins, figure 8s and, where possible or necessary, drifting. Nothing will explain it better than this nine minute film - shot by director Ben Conrad (who created the opening title sequences for Zombieland / 30 Seconds or Less) of motion design, TV and branding agency, Logan in Los Angeles.







At nine minutes, the film is probably a little longer than it needs to be, but as a promotional film for the motorsport Gymkhana, the skills of driver Ken Block, and a plug for DC Shoes, well, it's not bad. The film-referencing typographic work in the opening sequence was created by designer Corey Holms who now works in house at Logan. Here are a few stills showing some of the frames from the opening sequence. Can you name all the films alluded to?









There's a behind the scenes, making-of film (but of course) too. Find it here

Credits

Director Ben Conrad
Production co Logan
Executive producer Matt Marquis
Line producer Rick Brown
Concept director Ken Block
Editor Volkert Besseling
Cinematography Stephen Blackman
Creative director Nate Morley
Creative consultant Brian Scotto
Post producer Pierre Nobile
Title design Corey Holms
Sound design Keith Ruggiero
Post supervisor Vincent Wauters
Original music by Money Mark