Artisan / UVA: Sprint “The Dream”:
Do androids dream of electric sheep? Do cell phones dream of interactive on-screen cinema experiences? Artisan (part of UVA) used their in-house content mapping framework, d3, to create a stunning cell phone warning. The making-of that shows off the practical effects they filmed is particularly impressive.
Hat tip to creativeapplications.net.
Team Sprint – Campaign Credits:
Client/Ad or Campaign: Sprint’s “Dream” Cinema PSA for NCM Theaters
Agency: Team Sprint – Leo Burnett & Digitas
Chief Creative Officer: Susan Credle
Creative Directors: Michael Boychuk, Kevin Drew Davis, Mark Moll
EVP, Executive Director of Production: Chris Rossiter
Producer: Bryan Litman, Amanda Riley
Account Team: Vanessa Mackey, Julie Holton and Melissa Wolf
Production Company: Artisan
Director: Artisan and Chris Turner
VFX/SPX: Artisan
Editorial: Trim Edit
Editor: Paul Hardcastle
Director of Photography: James Medcraft
Sound Design: Scanner
Posted on Motionographer
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