Monday, June 25, 2012

Artisan / UVA: Sprint “The Dream”

Artisan / UVA: Sprint “The Dream”:

Do androids dream of electric sheep? Do cell phones dream of interactive on-screen cinema experiences? Artisan (part of UVA) used their in-house content mapping framework, d3, to create a stunning cell phone warning. The making-of that shows off the practical effects they filmed is particularly impressive.
Hat tip to

Team Sprint – Campaign Credits:

Client/Ad or Campaign: Sprint’s “Dream” Cinema PSA for NCM Theaters

Agency: Team Sprint – Leo Burnett & Digitas

Chief Creative Officer: Susan Credle

Creative Directors: Michael Boychuk, Kevin Drew Davis, Mark Moll

EVP, Executive Director of Production: Chris Rossiter

Producer: Bryan Litman, Amanda Riley

Account Team: Vanessa Mackey, Julie Holton and Melissa Wolf

Production Company: Artisan

Director: Artisan and Chris Turner

VFX/SPX: Artisan

Editorial: Trim Edit

Editor: Paul Hardcastle

Director of Photography: James Medcraft

Sound Design: Scanner
Posted on Motionographer

Motionographer Classic Quickie: Inside 1980s ILM

Motionographer Classic Quickie: Inside 1980s ILM:

Motionographer Classic Quickie: Director Gavin Rothery hosts a great review of groundbreaking analog VFX techniques with a series of videos peeking inside 1980s Industrial Light & Magic.
Posted on Motionographer

Motionographer Classics: Prince of Persia

Motionographer Classics: Prince of Persia:

 We’ve been playing with classic quickies for a while, since not all inspiration has to be the latest and greatest. A couple months ago, Jordan Mechner released his game dev journals, videos, and even original Apple IIe source code from his 1989 gaming classic Prince of Persia. It was one of the first computer games to combine arcade action with realistic animation and cinematic storytelling. The characters were animated using rotoscoped references of Mechner’s brother climbing and leaping around a parking lot.
Watching these videos, there are two things I can’t get out of my head. The first is how visceral the animation still feels through just a few limited pixels. The second is the fun, hands-on nature of the old video tapes. They remind me a lot of my early days in motion graphics where we would often run to the roof to quickly shoot some silhouettes or sloppily shoot some splashes or ink splats with a miniDV camera. These days, most people are probably using a dSLR for run and gun shooting, but I think motion graphics still allows for that kind of tactile experimentation.
For more info, check out The Verge’s article on telling stories in 48 kilobytes or less.

Posted on Motionographer

Benjamin Ducroz: Points in Space

Benjamin Ducroz: Points in Space:

POINTS IN SPACE from ducroz on Vimeo.

Benjamin Ducroz mixes materials like plywood, thread, nails, printouts, and watercolor with his 3D animations to create film such as Phosphene and Press+. His most recent film, Points in Space, uses 1,050 individual a0 sized frames with long exposure photography to explore the flowing movement around Melbourne.

MAKING OF POINTS IN SPACE from ducroz on Vimeo.

 points in space

director : benjamin ducroz

sound : singlesignal

producer : ashlee arnold

assistant animator : hamish storrie

volunteers : amber chou, radhika chopra, jane smith, toby feldman

year : 2011

duration : 1″13
Posted on Motionographer

Emil Sellström: MTV Night Video 2012

Emil Sellström: MTV Night Video 2012:

เจ๋งมากๆๆ โดนสุด This is so cool! Visual Music and Everything so FRESH! so NEW!

MTV Night Videos 2012 from Kungen & Hertigen on Vimeo.

Classic Quickie: Chris Casady’s FX for TRON (1982)

Classic Quickie: Chris Casady’s FX for TRON (1982):

My work on TRON 1982 from Chris Casady on Vimeo.

Motionographer Classic Quickie: Chris Casady’s effects animation for TRON (1982).
Read more about Chris’amazing work in this short retrospective.
Posted on Motionographer

Wednesday, June 20, 2012

Projection Mapping, The Documentary: A Short Film Profiles the Technique’s Significance

Projection Mapping, The Documentary: A Short Film Profiles the Technique’s Significance:

Once a novel technique, the likes of which could land you a gig, projection mapping is fast evolving into a fundamental skill every visual artist must have. It’s the ability to work not only with your content, but to be creative with its delivery, almost as much as something as basic as an alpha blend or a crossfade. It separates the visualists who work within rectangles and those who don’t.
As a semi-daily chronicle, this site often provides specific stories about one project or another. In the short film “Augmented Reality,” by Belgian filmmaker Dane Luttik, the camera pulls back to a big-picture overview of what the technique is about.
It’s perfect for introducing those new to the idea. But even if you’re skeptical about such things or tired of lots of projection mapping – indeed, especially if you fit under that header – it offers insight.
I’ll excerpt one quote from Ilan Katin, though, that I think is best of them all:

“To do it right … you need to have an idea.”
The artists are ANTIVJ and Jean-Michel Verbeeck. From the video notes:
Mapping projects by AntiVJ

0.14 3Destruct (AntiVJ 2011)

1.16 Nuits sonores (AntiVJ 2009)

1.20 Mécaniques Discursives (Legoman 2012)

1.22 St Gervais (AntiVJ 2010)

5.45 EYJAFJALLAJÖKULL (Joanie Lemercier – AntiVJ 2012)

6.48 Enghien (AntiVJ – 2009)

more info:


Mapping projects by Jean-Michel Verbeeck

1.29 Hexastruct

2.43 Quantum