adidas made some commercial, and I am not sure what it has to do with the World Cup. I think we are sorta in a phase where every ‘high budget’ commercial has to be aimed at ‘getting tons of youtube plays’ on the internet by people who aren’t even interested in soccer/football/the world cup / adidas. I guess adidas feels pressure from Nike, since Nike always makes better commercials than they do.
adidas basically put Daft Punk, Snoop Dogg, some guy from Oasis, David Beckham, and a few other famous ass holes who appeal 2 different demographics in this video. Felt ‘pressure’ to blog about it, since it was such a strategically created meme. Overall feel like it is ‘boring.’ Star Wars is chill/memorable after riding a chillwave for a few hours, but still just feel ‘whatever’ towards this video just because I am too young for the Star Wars brand to 100% resonate with me. Like it was theoretically ’successful’ but didn’t really even add anything substantive to the brand, except maybe that they were willing 2 pay LucasArts to use Star Wars footage.
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