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Sunday, June 27, 2010

Fast Lane | Volkswagen

Fast Lane | Volkswagen: from Computerlove

Volkswagen sure does a great job when it comes to viral marketing. The concept behind the campaign is
'Fast Lane, Dedicated to everyone who enjoys speeding life up a little.'

To accomplish this, they built a slide into an subway station in Berlin, transformed a boring elevator into a space rocket and my favorite, attaching a skateboard to a shopping cart trolley.



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